Category: Marketing Communications
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The Internet Has Receipts: John Galliano, the Met Gala, and the Permanence of Digital Controversy
From Fashion Prodigy to Dior In fashion, few names carry as much weight—and as much controversy—as John Galliano. Galliano is a British designer who started his own label before moving to Paris in search of financial backing. When he lost his financing, Anna Wintour, the editor in chief of Vogue, stepped in to help him.…
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If You Know, You Know
Strong branding doesn’t always make a product recognizable to everyone. Sometimes, it makes it recognizable to the people who matter most. When we think about luxury branding, we often think about logos. But The Row shows that a brand can be powerful without putting its name on everything. Founded by Mary-Kate and Ashley Olsen, The…